[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"casestudy-sustainable-brands-logitech-mevo-brand-activation":3},{"id":4,"title":5,"body":6,"client":59,"credits":60,"description":53,"extension":61,"featured":62,"gallery":63,"geo":67,"keyart":69,"lede":71,"mediaType":72,"meta":74,"navigation":75,"path":76,"seo":77,"sort":78,"status":79,"stem":80,"tags":81,"vertical":84,"year":85,"yt_video":60,"__hash__":86},"casestudies\u002Fwork\u002Fsustainable-brands-logitech-mevo-brand-activation.md","Logitech Mevo Brand Activation",{"type":7,"value":8,"toc":52},"minimark",[9,14,18,22,25,28,45,49],[10,11,13],"h2",{"id":12},"the-brief","The brief",[15,16,17],"p",{},"Sustainable Brands' annual flagship runs three to four days with multiple parallel sessions, breakouts, and plenary stages. Streaming all of it well requires a lot of cameras in a lot of places. Logitech sponsored the camera fleet, and the activation needed to do two things at once: power the conference's streaming operation, and tell the Logitech sustainability story to a room full of people who would notice if the brand work was lazy.",[10,19,21],{"id":20},"the-play","The play",[15,23,24],{},"Logitech Mevo is a small, all-in-one livestreaming camera that pairs well with a multi-stream conference rig. We used the kit Logitech provided to run the full streaming operation. At the busiest moments, six Mevos were running concurrently, each pulling a session from a different room into the central feed.",[15,26,27],{},"The activation itself was the in-room visual presentation that surrounded each camera. We worked with the Logitech brand team to design something that did two jobs:",[29,30,31,39],"ul",{},[32,33,34,38],"li",{},[35,36,37],"strong",{},"Physical: protect the cameras from a busy event environment."," Conferences are kinetic. Attendees move through tight rooms, AV crews swap cables, gear gets bumped. The presentation gave each Mevo a physical housing that kept it stable on its perch and out of the path of accidental contact.",[32,40,41,44],{},[35,42,43],{},"Brand: tell the sustainability story."," The same housing carried Logitech's connection to sustainability as a visible part of the room, not as a separate booth or banner. The audience that saw the camera was also seeing the partnership.",[10,46,48],{"id":47},"why-this-works","Why this works",[15,50,51],{},"A good brand activation does the job it was paid to do (here, run a working camera fleet) and uses the same physical real estate to say something the brand wants said. We got both, and the audience experienced them as the same object.",{"title":53,"searchDepth":54,"depth":54,"links":55},"",2,[56,57,58],{"id":12,"depth":54,"text":13},{"id":20,"depth":54,"text":21},{"id":47,"depth":54,"text":48},"Sustainable Brands",null,"md",false,[64],{"src":65,"alt":66},"\u002Fwork\u002Fsustainable-brands-logitech-mevo-brand-activation\u002Fmevo-activation-print.jpg","In-room activation print",[68],"North America",{"src":70,"alt":5},"\u002Fwork\u002Fsustainable-brands-logitech-mevo-brand-activation\u002Flogitech-mevo-brand-activation.jpg","A Logitech Mevo brand activation produced for Sustainable Brands' flagship conference, putting the prosumer livestreaming kit in front of the creators most likely to use it.",[73],"Brand Activation",{},true,"\u002Fwork\u002Fsustainable-brands-logitech-mevo-brand-activation",{"title":5,"description":53},270,"live","work\u002Fsustainable-brands-logitech-mevo-brand-activation",[73,82,83],"Live Production","Sustainability","Events",2021,"Y5y2_hEQ0XqCMirbkEh3rjkL1Nzq2nqXZJkGVHXP5UY"]