[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"casestudy-waterrising-institute-project-explainer-video":3},{"id":4,"title":5,"body":6,"client":48,"credits":49,"description":42,"extension":50,"featured":51,"gallery":52,"geo":53,"keyart":55,"lede":57,"mediaType":58,"meta":60,"navigation":61,"path":62,"seo":63,"sort":64,"status":65,"stem":66,"tags":67,"vertical":71,"year":72,"yt_video":73,"__hash__":75},"casestudies\u002Fwork\u002Fwaterrising-institute-project-explainer-video.md","Project Explainer Video",{"type":7,"value":8,"toc":41},"minimark",[9,14,24,28,31,35,38],[10,11,13],"h2",{"id":12},"what-it-is","What it is",[15,16,17,18,23],"p",{},"A 3-to-4-minute animated explainer that introduces two things in one breath: the global gender and workforce inequality in the water industry, and the ",[19,20,22],"a",{"href":21},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event","WaterWoman Project","'s response to it. It lives on WaterRising's website and gets pulled out as the \"intro to us\" piece anytime someone needs an at-a-glance for what the org cares about and why.",[10,25,27],{"id":26},"what-i-did","What I did",[15,29,30],{},"Direct, produce, animate. The script was co-authored with the WaterRising team, who carry the policy and program substance, while I worked the visual story and timing. The result is short enough to play before a panel, long enough to actually establish the problem and the response.",[10,32,34],{"id":33},"why-it-works","Why it works",[15,36,37],{},"The brief on this kind of piece is harder than it looks. The audience for an explainer can be anyone: a funder considering a grant, a partner deciding whether to attach their name, a journalist trying to get up to speed, a stakeholder already inside the topic. The piece has to land for all of them in three minutes without dumbing the policy down or losing the people new to it.",[15,39,40],{},"Animation does that better than live action for this brief. It compresses argument efficiently. It lets you visualize what a \"talent gap\" or a \"gender pipeline\" looks like at industry scale, without needing a documentary's runtime. And it's reusable. The same video that opened a board meeting in 2022 still opens a panel today.",{"title":42,"searchDepth":43,"depth":43,"links":44},"",2,[45,46,47],{"id":12,"depth":43,"text":13},{"id":26,"depth":43,"text":27},{"id":33,"depth":43,"text":34},"WaterRising Institute",null,"md",false,[],[54],"Global",{"src":56,"alt":5},"\u002Fwork\u002Fwaterrising-institute-project-explainer-video\u002Fproject-explainer-video.jpg","An explainer video introducing WaterRising Institute's mission to global water-sector audiences. Short, animated, and built to anchor the org's pitch deck and conference openers.",[59],"Video Production",{},true,"\u002Fwork\u002Fwaterrising-institute-project-explainer-video",{"title":5,"description":42},240,"live","work\u002Fwaterrising-institute-project-explainer-video",[68,69,70],"Animation","Brand","Storytelling","Media",2022,{"id":74},"pIS5-G-Rxdg","QD4mnDphXn1fgOSO5HJhDjZ6TZfOmxxqtavs8hCkBH0"]