[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"casestudy-waterrising-institute-waterwoman-launch-event":3},{"id":4,"title":5,"body":6,"client":74,"credits":75,"description":66,"extension":95,"featured":96,"gallery":97,"geo":130,"keyart":132,"lede":134,"mediaType":135,"meta":137,"navigation":96,"path":138,"seo":139,"sort":140,"status":141,"stem":142,"tags":143,"vertical":147,"year":148,"yt_video":149,"__hash__":150},"casestudies\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event.md","WaterWoman Project Launch Event",{"type":7,"value":8,"toc":65},"minimark",[9,14,18,21,24,28,35,41,45,48,52,55,58,62],[10,11,13],"h2",{"id":12},"the-brief","The brief",[15,16,17],"p",{},"WaterRising Institute was launching the WaterWoman Project, a global call-to-action on the gender gap in water management. The director wanted a high-profile splash to announce it, anchored at Stockholm Water Week, in front of the people who could move the work forward: UN Water, UN Women, the World Bank, Xylem leadership, and the working network of women across the global water sector who would carry the program after we all went home.",[15,19,20],{},"The plan stayed loose nearly all the way through. The guest list shifted in the final week. Pre-production happened from the US for an event seven time zones away. And the venue changed at the last minute.",[15,22,23],{},"I co-produced the night alongside a WaterRising colleague, working both ends of the planning timeline.",[10,25,27],{"id":26},"the-choices","The choices",[15,29,30,34],{},[31,32,33],"strong",{},"Fotografiska, on the bank of the Söderström."," Stockholm during Water Week is a city where every venue is double-booked and every senior leader is over-scheduled. We needed somewhere off the main Water Week campus, a deliberate break from the conference grind, that could absorb 300 guests and didn't look like a hotel ballroom. Fotografiska delivered three things at once: a serious gallery setting, a wall of windows opening onto the water, and a price we could actually afford.",[15,36,37,40],{},[31,38,39],{},"Sopköket for the food."," Sopköket is a Stockholm caterer that rescues surplus food, employs people working back into the labor force, and donates meals. For a sustainability-rooted launch about women in water, putting them on the program wasn't a hard call. Optics and budget aligned.",[10,42,44],{"id":43},"the-night","The night",[15,46,47],{},"Cocktails, presentation, buffet dinner. About 300 people. The presentation was anchored by three voices: the WaterRising director, the Xylem CEO, and a representative from the World Bank, speaking from the institutional, private-sector, and multilateral-finance corners of the water world. The call to action was the WaterWoman Project itself.",[10,49,51],{"id":50},"the-hard-part","The hard part",[15,53,54],{},"Three things at once. A sponsor and stakeholder stack that included multilateral institutions, public companies, and a UN convening body, none of whom move quickly. Pre-production running from the US, with the team only on the ground in Stockholm in the final stretch. And a last-minute venue change that required chartering buses to move large numbers of attendees smoothly to the new location, on short notice, in a city full of conference traffic.",[15,56,57],{},"Show me a producer who has never had to suddenly book buses in a foreign city and I'll show you a producer who has never run an international launch.",[10,59,61],{"id":60},"what-it-did","What it did",[15,63,64],{},"The honest answer: it raised the org's visibility internationally and put the WaterWoman Project on the global water sector's radar in a single night. And, possibly more important than any of that, it created a few hours where women working in water across the world, who normally only see each other inside formal meetings and breakout sessions, could actually take a breath, eat, and talk to each other. Conferences don't usually leave room for that. We made room.",{"title":66,"searchDepth":67,"depth":67,"links":68},"",2,[69,70,71,72,73],{"id":12,"depth":67,"text":13},{"id":26,"depth":67,"text":27},{"id":43,"depth":67,"text":44},{"id":50,"depth":67,"text":51},{"id":60,"depth":67,"text":61},"WaterRising Institute \u002F UN Water",[76,80,85,90],{"sort":77,"role":78,"value":79},1,"Co-Producer","Andrew Marconi",{"sort":81,"role":82,"value":83,"uri":84},10,"Convener","WaterRising Institute","https:\u002F\u002Fwaterrising.org",{"sort":86,"role":87,"value":88,"uri":89},99,"Venue","Fotografiska Stockholm","https:\u002F\u002Fstockholm.fotografiska.com\u002Fen",{"sort":91,"role":92,"value":93,"uri":94},100,"Catering","Sopköket","https:\u002F\u002Fsopkoket.se","md",true,[98,100,102,104,106,108,110,112,114,116,118,120,122,124,126,128],{"src":99},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-01.jpg",{"src":101},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-02.jpg",{"src":103},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-03.jpg",{"src":105},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-04.jpg",{"src":107},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-05.jpg",{"src":109},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-06.jpg",{"src":111},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-07.jpg",{"src":113},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-08.jpg",{"src":115},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-09.jpg",{"src":117},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-10.jpg",{"src":119},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-11.jpg",{"src":121},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-12.jpg",{"src":123},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-13.jpg",{"src":125},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-14.jpg",{"src":127},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-15.jpg",{"src":129},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-16.jpg",[131],"Europe",{"src":133,"alt":5},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterwoman-project-launch-event.jpg","Kick-off event for WaterRising Institute's WaterWoman Project at Stockholm Water Week 2022. A private industry dinner held at Fotografiska, the photography museum on the Söderström.",[136],"Event Production",{},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event",{"title":5,"description":66},120,"live","work\u002Fwaterrising-institute-waterwoman-launch-event",[144,145,146],"Stockholm","World Water Week","Networking","Events",2022,null,"ufe4AD7-xbFFtEwsNcp8eB6-vszx4ZYdQZ7xLfVopvM"]