[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-topics":3,"$fHCsxoIT91ZC5X0M5e0pgETjsOchyDNV6xtz3axbubFk":37},[4,14,22,29],{"slug":5,"name":6,"intro":7,"introText":8,"seoTitle":9,"seoDescription":10,"essayCount":11,"indexable":12,"path":13},"trust-as-infrastructure","Trust as Infrastructure",null,"Signals, systems, networks, time, and resilience - and how they build on each other. The conventional wisdom on trust is wrong. This is the correction. Each article breaks down one assumption about authenticity, credibility, or signals... and rebuilds it from the ground up. Strategy for leaders who need credibility to actually hold.","Trust as Infrastructure — Andrew Marconi","The conventional wisdom on trust is wrong. This is the correction. Strategy for leaders who need credibility to actually hold.",12,true,"\u002Fwriting\u002Ftrust-as-infrastructure",{"slug":15,"name":16,"intro":7,"introText":17,"seoTitle":18,"seoDescription":19,"essayCount":20,"indexable":12,"path":21},"human-in-the-loop","Human in the Loop","AI won't replace your expertise. It will expose whether you had any. Personal essays from the professional middle: the judgment calls, identity questions, and uncomfortable moments that don't show up in the frameworks. For practitioners navigating the AI transition without a script.","Human in the Loop — Andrew Marconi","AI won't replace your expertise. It will expose whether you had any. For practitioners navigating the AI transition without a script.",5,"\u002Fwriting\u002Fhuman-in-the-loop",{"slug":23,"name":24,"intro":7,"introText":25,"seoTitle":26,"seoDescription":27,"essayCount":20,"indexable":12,"path":28},"craft","Craft","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer: what your clients, readers, and critics see when they look, and how the thing got made that way. Because the strategy is only as good as what shows up on the other side.","Craft — Andrew Marconi","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer, and how the work gets made.","\u002Fwriting\u002Fcraft",{"slug":30,"name":31,"intro":7,"introText":32,"seoTitle":33,"seoDescription":34,"essayCount":35,"indexable":12,"path":36},"creative-technology","Creative Technology","Most of the interesting work happens at the seams between industries. The real-time engines built for games turn out to be what the water sector needed. Generative AI makes more sense as an org chart than as math. Notes from thirty years of pointing new tools at old problems, and watching what happens when someone aims them wrong.","Creative Technology — Andrew Marconi","Where new tools meet old problems. Real-time engines for the water sector, generative AI as an org chart, and how to aim technology at the right target.",3,"\u002Fwriting\u002Fcreative-technology",{"topic":38,"essays":50},{"slug":30,"name":31,"heroId":39,"intro":40,"introText":32,"seoTitle":33,"seoDescription":34,"essayCount":35,"indexable":12,"path":36},"6d840012-2069-43b9-a676-4dc17061278a",{"type":41,"children":42},"root",[43],{"type":44,"tag":45,"props":46,"children":47},"element","p",{},[48],{"type":49,"value":32},"text",[51,60,69],{"slug":52,"title":53,"subtitle":54,"excerpt":55,"publishAt":56,"topic":57,"heroId":58,"path":59},"the-wrong-half-of-healthcare-got","The Wrong Half of Healthcare Got Automated","What happens when AI takes the clipboard instead of the conversation","Physicians spend twice as long on documentation as on patients. AI can change that — but only if we point it at the right problem.","2026-05-02T13:08:03.772Z",{"slug":30,"name":31},"8d5c2e1d-97f9-4739-af0b-ffce62c10cca","\u002Fwriting\u002Fcreative-technology\u002Fthe-wrong-half-of-healthcare-got",{"slug":61,"title":62,"subtitle":63,"excerpt":64,"publishAt":65,"topic":66,"heroId":67,"path":68},"beyond-the-surface","Beyond the Surface","Why ‘Blue Tech’ is the Next Frontier for Digital Twins and Spatial Computing","The real-time engines and digital twins built for games and film are exactly what the water sector needs, and almost nobody is working at that intersection. The gap is the opportunity.","2026-04-15T20:53:36.893Z",{"slug":30,"name":31},"0dd5224d-af91-4fb9-bb4d-ce11540adf27","\u002Fwriting\u002Fcreative-technology\u002Fbeyond-the-surface",{"slug":70,"title":71,"subtitle":72,"excerpt":73,"publishAt":74,"topic":75,"heroId":76,"path":77},"marketers-guide-to-generative-ai","Marketer's Guide to Generative AI","A practical guide explaining generative AI concepts using an agency metaphor — for marketing professionals who need to understand the technology without building it.","Generative AI makes more sense as an org chart than as math. The model is your artist, CLIP is the account exec, LoRA is the brand cop, and the creative director is still human.","2026-04-15T20:48:37.459Z",{"slug":30,"name":31},"16020441-6ab4-455b-9355-ab4d1baf68cb","\u002Fwriting\u002Fcreative-technology\u002Fmarketers-guide-to-generative-ai"]