[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-topics":3,"$fFmoTQl9EtzVhIXFWbJbBICseDfhp2dpNghZwRrpJeno":37},[4,14,22,29],{"slug":5,"name":6,"intro":7,"introText":8,"seoTitle":9,"seoDescription":10,"essayCount":11,"indexable":12,"path":13},"trust-as-infrastructure","Trust as Infrastructure",null,"Signals, systems, networks, time, and resilience - and how they build on each other. The conventional wisdom on trust is wrong. This is the correction. Each article breaks down one assumption about authenticity, credibility, or signals... and rebuilds it from the ground up. Strategy for leaders who need credibility to actually hold.","Trust as Infrastructure — Andrew Marconi","The conventional wisdom on trust is wrong. This is the correction. Strategy for leaders who need credibility to actually hold.",12,true,"\u002Fwriting\u002Ftrust-as-infrastructure",{"slug":15,"name":16,"intro":7,"introText":17,"seoTitle":18,"seoDescription":19,"essayCount":20,"indexable":12,"path":21},"human-in-the-loop","Human in the Loop","AI won't replace your expertise. It will expose whether you had any. Personal essays from the professional middle: the judgment calls, identity questions, and uncomfortable moments that don't show up in the frameworks. For practitioners navigating the AI transition without a script.","Human in the Loop — Andrew Marconi","AI won't replace your expertise. It will expose whether you had any. For practitioners navigating the AI transition without a script.",5,"\u002Fwriting\u002Fhuman-in-the-loop",{"slug":23,"name":24,"intro":7,"introText":25,"seoTitle":26,"seoDescription":27,"essayCount":20,"indexable":12,"path":28},"front-of-house","Front of House","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer... what your clients, readers, and critics actually see when they look. Because the strategy is only as good as what shows up on the other side.","Front of House — Andrew Marconi","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer.","\u002Fwriting\u002Ffront-of-house",{"slug":30,"name":31,"intro":7,"introText":32,"seoTitle":33,"seoDescription":34,"essayCount":35,"indexable":12,"path":36},"explorations","Explorations","Not everything fits in a series. These are the pieces that didn't... things I wrote because they were interesting. Not everything needs a framework. Field observations and investigations into specific industries, technologies, and territories.","Explorations — Andrew Marconi","Not everything fits in a series. Field observations and investigations into specific industries, technologies, and territories.",3,"\u002Fwriting\u002Fexplorations",{"topic":38,"essays":50},{"slug":23,"name":24,"heroId":39,"intro":40,"introText":25,"seoTitle":26,"seoDescription":27,"essayCount":20,"indexable":12,"path":28},"1fa4e3a6-a410-4c78-b90b-bf4c812f10aa",{"type":41,"children":42},"root",[43],{"type":44,"tag":45,"props":46,"children":47},"element","p",{},[48],{"type":49,"value":25},"text",[51,60,69,78,87],{"slug":52,"title":53,"subtitle":54,"excerpt":55,"publishAt":56,"topic":57,"heroId":58,"path":59},"the-typing-bubble-is-lying-to-your","The “Typing…” Bubble Is Lying to Your Customers","Why faking human warmth reads as manipulation, not empathy","You added a 'typing...' delay to make your chatbot feel human. Your customer just realized they're being deceived by a progress bar.","2026-06-04T12:05:06.808Z",{"slug":23,"name":24},"04a0fb7b-afe3-47b1-9852-0fbada8dd93d","\u002Fwriting\u002Ffront-of-house\u002Fthe-typing-bubble-is-lying-to-your",{"slug":61,"title":62,"subtitle":63,"excerpt":64,"publishAt":65,"topic":66,"heroId":67,"path":68},"your-seo-formatting-triggers-inauthenticity","Your SEO Formatting Triggers Inauthenticity Aversion","Why the shape signals 'machine' before anyone reads a word","Audiences aren't reading your words. They're scanning your formatting, recognizing the algorithmic structure, and bouncing before paragraph two.","2026-05-19T12:16:00.728Z",{"slug":23,"name":24},"0e1023b5-b98a-4931-ad25-cdf36bbf63f2","\u002Fwriting\u002Ffront-of-house\u002Fyour-seo-formatting-triggers-inauthenticity",{"slug":70,"title":71,"subtitle":72,"excerpt":73,"publishAt":74,"topic":75,"heroId":76,"path":77},"you-cant-teleprompt-trust-at-live","You Can't Teleprompt Trust at Live Events","Why over-scripted events do the opposite of what you paid for","You flew executives across the country and scripted every word. You just spent six figures to simulate an AI. Here's what trust at live events actually requires.","2026-05-12T12:11:51.470Z",{"slug":23,"name":24},"ce75fbfd-643b-4e6f-9abc-f27c8175d10e","\u002Fwriting\u002Ffront-of-house\u002Fyou-cant-teleprompt-trust-at-live",{"slug":79,"title":80,"subtitle":81,"excerpt":82,"publishAt":83,"topic":84,"heroId":85,"path":86},"the-scam-of-seamlessness","The Scam of Seamlessness","How frictionless design accidentally created perfect conditions for AI slop","The decade-long obsession with seamlessness built the perfect environment for AI slop. Adding friction back is the new premium signal.","2026-05-05T12:03:46.826Z",{"slug":23,"name":24},"d013ff7e-479e-4b19-a783-db65afb93757","\u002Fwriting\u002Ffront-of-house\u002Fthe-scam-of-seamlessness",{"slug":88,"title":89,"subtitle":90,"excerpt":91,"publishAt":92,"topic":93,"heroId":94,"path":95},"the-6-second-credibility-tax-why","The 6-Second Credibility Tax: Why Your AI Headshot is Costing You the Deal","What audiences feel before you say a word — and what it's costing you","Audiences can't spot AI headshots anymore. But they can feel the absence of a real person — and that feeling runs before you say a word.","2026-04-25T14:01:00.378Z",{"slug":23,"name":24},"f6a592da-cc98-404b-bbc3-fd0934d7b59b","\u002Fwriting\u002Ffront-of-house\u002Fthe-6-second-credibility-tax-why"]