I am a creative technologist with experience across full-stack web development, enterprise software design, creative tooling, and client partnership. I also have a background in media production, including podcasting, film, television, and promotional content. My work is very hands-on, and I focus on making things—turning complex technical strategy into practical, human-centered outcomes.
Core Competencies & Expertise Areas
Digital Strategy & Leadership
- Connect AI-driven innovation, digital strategy, and organizational change to future-proof creative teams and pipelines
- Long-range digital and product planning grounded in practical execution
- Technical design leadership and solution architecture for complex initiatives
- Designing future-ready workflows that blend generative tools, automation, and human craft
- Leading cross-disciplinary teams (creative, strategy, production, engineering) from concept through launch
- Translating emerging technologies into clear opportunities, risks, and roadmaps for stakeholders
Communication & Collaboration
- Act as a translator between creative, technical, and business partners, aligning teams around shared goals and clear outcomes
- Explaining complex tools and systems in accessible, non-jargony language
- Facilitating workshops, demos, and working sessions to de-risk new ideas and gain alignment
- Partnering with clients and internal stakeholders to shape briefs, scope, and execution plans
- Turning loosely defined opportunities into concrete prototypes, roadmaps, and next steps
My track record includes strategic leadership for iconic global brands and purpose-driven organizations, validating a 30-year career of success.
Notable Projects & Achievements
Experience Design Lead / Creative Technologist
At Apple's iAd Division, I collaborated with agencies and brands to craft compelling storytelling experiences for consumers across iPhones, iPads, AppleTVs, and iTunes Radio, ensuring digital advertisements consistently exceeded campaign KPIs.
Technical Design Lead
At Fjord, Part of Accenture Song, I established the Istanbul studio's MAKEshop prototyping lab and worked on complex projects, including the Yapi Kredi ATM prototype.
Senior Consulting Advisor
At WaterRising Institute (pro-bono), I successfully sourced and secured over $100,000/year in technical in-kind donations for essential resources. I directed and produced hybrid events and live streams during high-profile international conferences.
UX Experience Lead
At BBDO Worldwide, I helped create a custom Digital Asset Management (DAM) system (Creative Library) and oversaw the design and development of InciteWork, a global account planning tool.