Craft
Provenance labels build trust, and the industry keeps making them smaller
Pixel 10 signs every photo it takes. Seeing the signature takes three taps and a scroll.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
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Trust as Infrastructure
Trust in the news hit a record low. The least-trusted source is the one growing.
The fastest-growing news channel is the one people trust least, and your credibility has to survive the trip.
Craft
The badge that sells you ninety percent, and nobody ever checks it
The Not By AI badge permits ten percent AI, verifies nothing, and costs $99.
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Get the receipts.
Every other Friday, on how trust gets built and broken in a synthetic world. Written by someone who builds with these tools daily, and shows the receipts.