Human in the Loop
The Messiness Premium
Polish used to prove effort. Now it indicates a machine make it.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Human in the Loop
Polish used to prove effort. Now it indicates a machine make it.
Trust as Infrastructure
Social proof broke when the proof got cheap to fake.
Trust as Infrastructure
Every rebrand quietly admits the last version wasn't real.
