The Messiness Premium
Polish used to prove effort. Now it indicates a machine make it.
When AI makes flawless content free, polish stops proving effort and starts signaling a machine. Why strategic imperfection is becoming a measurable premium.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Testimonials Are Dead. You Just Haven't Noticed Yet.
Social proof broke when the proof got cheap to fake.
Reviews and case studies can be faked for free now, and your best buyers know it. The proof that still works is vouched, with a real reputation on the line.
The Rebrand is the Tell
Every rebrand quietly admits the last version wasn't real.
Every rebrand quietly admits the last version wasn't real. In the synthetic era, a slow, traceable identity is the one signal you can't fake.
Selected work
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Five59 Labs
"The Other What" Podcast
A podcast where two Atlanta-based queer women of color navigate mid-life, divorce, community, and the experience of living as multiple "others" in a heteronormative world.
WaterRising Institute / UN Water
WaterWoman Project Launch Event
Kick-off event for WaterRising Institute's WaterWoman Project at Stockholm Water Week 2022. A private industry dinner held at Fotografiska, the photography museum on the Söderström.
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I help purpose-driven organizations build the technology they need to tell their stories. If that sounds like you, let's talk.
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