Trust as Infrastructure
The lawsuit and the licensing deal are the same negotiation
Answer engines stopped paying for attribution with clicks. Now it gets priced in court and in contracts.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Craft
The more an AI avatar mimics a human, the more unsettling it becomes
Coca-Cola swapped people for polar bears and still landed in the uncanny valley. Let your AI look like AI.
Human in the Loop
Was it generative AI? In Ohio's race for governor, the question itself is spin
A real video got waved off as AI and an altered photo got waved off as satire. Both were settled the same way: someone kept the original.
