Trust as Infrastructure
Ten of the Fifteen Books Didn't Exist.
Two newspapers printed a summer reading list that nobody in the chain had actually read.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Trust as Infrastructure
Two newspapers printed a summer reading list that nobody in the chain had actually read.
Human in the Loop
Polish used to prove effort. Now it indicates a machine make it.
Trust as Infrastructure
Social proof broke when the proof got cheap to fake.
