Human in the Loop
What if we were generic all along, and AI only proved it?
Scarcity was always going to lose to something faster and cheaper. Specificity is the part a model can't reach.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Creative Technology
ProPublica's reporters struck for the right to say no to a tool
ProPublica's union walked out partly for the right to refuse an AI tool. It came back with a committee and a policy, and the difference lands on whoever signs the work.
Craft
Your customers can see the stitches that aren't there
J.Crew's AI catalog passed the glance and failed the people who know how a shirt is cut. The customers who look closest are the ones you lose.
