Trust as Infrastructure
Trust in the news hit a record low. The least-trusted source is the one growing.
The fastest-growing news channel is the one people trust least, and your credibility has to survive the trip.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
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Craft
The badge that sells you ninety percent, and nobody ever checks it
The Not By AI badge permits ten percent AI, verifies nothing, and costs $99.
Trust as Infrastructure
45% of the time, the AI gets the news wrong. Your name's still on it.
An assistant rewrote a grieving family's words, credited the BBC, and nobody at the BBC knew.
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Get the receipts.
Every other Friday, on how trust gets built and broken in a synthetic world. Written by someone who builds with these tools daily, and shows the receipts.