Trust as Infrastructure
Deepfake labels won't fix election ads. Accountable sponsors might.
Every AI label answers how. Voters ask who sent it, and the law can only demand a name.

Trust as Infrastructure
Every AI label answers how. Voters ask who sent it, and the law can only demand a name.
Creative Technology
Human in the Loop
Scarcity was always going to lose to something faster and cheaper. Specificity is the part a model can't reach.
The newsletter
Every other Friday, on how trust gets built and broken in a synthetic world. Written by someone who builds with these tools daily, and shows the receipts.