Craft
The badge that sells you ninety percent, and nobody ever checks it
The Not By AI badge permits ten percent AI, verifies nothing, and costs $99.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Trust as Infrastructure
45% of the time, the AI gets the news wrong. Your name's still on it.
An assistant rewrote a grieving family's words, credited the BBC, and nobody at the BBC knew.
Craft
A camera signed a photograph it never took, and its own verifier agreed
The credential was genuine, the image was fabricated, and platforms are wiring disclosure into reach.
