Trust as Infrastructure
The Bias Meter Defended the Klan.
A newspaper automated the one thing it had left to sell, then found out what the machine said afterward.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Craft
Provenance labels build trust, and the industry keeps making them smaller
Pixel 10 signs every photo it takes. Seeing the signature takes three taps and a scroll.
Trust as Infrastructure
Trust in the news hit a record low. The least-trusted source is the one growing.
The fastest-growing news channel is the one people trust least, and your credibility has to survive the trip.
