Human in the Loop
A byline floating free of a history is just a font
Two mastheads let fabricated writers through this year, and the byline was never what caught it.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Craft
Cleaning up after AI is a growing job, priced like a quick fix
Freelancer.com listings to fix AI output rose 87% in ten months. The human arrives after every decision that mattered.
Trust as Infrastructure
The Bias Meter Defended the Klan.
A newspaper automated the one thing it had left to sell, then found out what the machine said afterward.
