Craft
The more an AI avatar mimics a human, the more unsettling it becomes
Coca-Cola swapped people for polar bears and still landed in the uncanny valley. Let your AI look like AI.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Human in the Loop
Was it generative AI? In Ohio's race for governor, the question itself is spin
A real video got waved off as AI and an altered photo got waved off as satire. Both were settled the same way: someone kept the original.
Craft
Your perfectly mastered podcast now sounds like a bot
How AI audio mastering strips out the one signal that proves a voice is human
