Creative Technology
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Human in the Loop
What if we were generic all along, and AI only proved it?
Scarcity was always going to lose to something faster and cheaper. Specificity is the part a model can't reach.
Creative Technology
ProPublica's reporters struck for the right to say no to a tool
ProPublica's union walked out partly for the right to refuse an AI tool. It came back with a committee and a policy, and the difference lands on whoever signs the work.
