Human in the Loop
LinkedIn just turned your coworkers into its verification layer
A vouch proves you shared an office with someone. LinkedIn is about to hand it to recruiters' software as a sign of quality.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Trust as Infrastructure
Your employer is likely watching you, scoring it with AI, and you can't do much
Bossware makes you fully visible and keeps itself out of sight. Where you work decides whether anyone can make it answer.
Trust as Infrastructure
Deepfake labels won't fix election ads. Accountable sponsors might.
Every AI label answers how. Voters ask who sent it, and the law can only demand a name.
