Trust as Infrastructure
45% of the time, the AI gets the news wrong. Your name's still on it.
An assistant rewrote a grieving family's words, credited the BBC, and nobody at the BBC knew.
Most technologyasks you to trust it.
I help brands build the kind that earns it.
Latest writing
Craft
A camera signed a photograph it never took, and its own verifier agreed
The credential was genuine, the image was fabricated, and platforms are wiring disclosure into reach.
Trust as Infrastructure
Ten of the Fifteen Books Didn't Exist.
Two newspapers printed a summer reading list that nobody in the chain had actually read.
