Platform Evangelism & Advising

This position focused on leveraging creative technology and design expertise to advance Apple's digital advertising offerings, particularly within the ecosystem aligned with the iAd platform.

Role and Context

The function involved serving as a creative technology expert within Apple, advising and partnering directly with external stakeholders.

• Core Responsibility: Collaboration was key, involving work with creative agencies and brands to craft compelling storytelling experiences targeted at consumers.
• Platform Scope: These digital experiences were specifically designed for Apple's ecosystem, including iPhones, iPads, AppleTVs, and iTunes Radio.
• Expertise Utilized: The role required applying expertise in experience design and creative technology to deliver innovative solutions for iconic global brands.

Methodology: Experience Design and Creative Technology

As a Creative Technologist and Experience Design Lead, the primary methodology centered on integrating design and technical foresight to produce high-impact digital advertising. This involved helping partners effectively utilize the available technology to create advertisements that resonated with users and performed efficiently within Apple's digital spaces.

Impact and Measurable Results

The success of the role was quantified through tangible business outcomes achieved for the collaborating brands.

• Campaign Success: A key focus was ensuring that the digital advertisements consistently exceeded campaign Key Performance Indicators (KPIs).
• Driving Success: By driving measurable success for clients, the role demonstrated the effectiveness of integrating strategic experience design with creative technology within the digital advertising space.

This experience demonstrates a track record of strategic leadership in media and technology, delivering transformational digital strategies for global enterprises.