Conference Tech Production

The brief

Sustainable Brands' annual flagship runs three to four days with thousands of attendees, multiple parallel tracks, twice-daily plenary stages, and a long tail of post-event content that gets cut, packaged, and shipped through the year. The work doesn't fail for lack of effort. It fails when one moving part doesn't line up with another: a session that wasn't on the registration form, a speaker the AV team didn't expect, a clip that nobody pulled in time to put up the next morning.

I produced the conference tech. I'm not the on-site vendor and I'm not the content lead. I'm the person making sure the path from registration form to live show to post-event video upload doesn't break at any of the handoffs.

What that actually means

Pre-event. Working with the SB content team to translate their program into something the production crew can actually execute. Sessions, rooms, speakers, AV needs, recording requirements, livestream destinations, captions, downstream content products. It all has to be agreed before the trucks roll in.

On-site. Working with the event production vendor (usually Freeman) alongside the SB content counterparts, to keep the program running. Not running cables (that's Freeman's job) and not directing speakers (that's the content team's). Producing the connection between the two: the show-call layer that knows what's planned, what's actually happening, and what to do when those diverge.

Post-event. Closing the loop on the video pipeline. Recordings come off-site, get cut, get reviewed by the content team, and ship to the right destinations. The flagship's evergreen content for the rest of the year depends on this part landing cleanly.

Why I include it

A producer's job in this kind of role is often invisible. When it works, speakers are on stage on time, cameras are rolling, breakouts have what they need, and the videos go up post-event without a fire drill. When it doesn't, you quickly find out which of the three parties owns the failure. I include this work because, for several years, it didn't break. That's the bar.