I am a creative technologist with experience across full-stack web development, enterprise software design, creative tooling, and client partnership. I also have a background in media production, including podcasting, film, television, and promotional content. My work is very hands-on, and I focus on making things, turning complex technical strategy into practical, human-centered outcomes.
How I help
Digital Strategy & Leadership
- Connect AI-driven innovation, digital strategy, and organizational change to future-proof creative teams and pipelines
- Long-range digital and product planning grounded in practical execution
- Technical design leadership and solution architecture for complex initiatives
- Designing future-ready workflows that blend generative tools, automation, and human craft
- Leading cross-disciplinary teams (creative, strategy, production, engineering) from concept through launch
- Translating emerging technologies into clear opportunities, risks, and roadmaps for stakeholders
Communication & Collaboration
- Act as a translator between creative, technical, and business partners, aligning teams around shared goals and clear outcomes
- Explaining complex tools and systems in accessible, non-jargony language
- Facilitating workshops, demos, and working sessions to de-risk new ideas and gain alignment
- Partnering with clients and internal stakeholders to shape briefs, scope, and execution plans
- Turning loosely defined opportunities into concrete prototypes, roadmaps, and next steps
An advisor who still does the work. From storytelling to strategy, what I recommend is what I've shipped.
Track record
Founder / Creative Director
Five59 LabsColumbus, OH / 2016 - Present
- Lead a tech design firm specializing in strategic planning, digital transformation, creative content production, and brand development, with a focus on sustainability and equity.
- Tech, creative, and marketing consulting for purpose-driven organizations, helping clients hit business objectives while supporting positive societal and environmental outcomes.
- Currently producing two podcasts, "The Other What" and "Almost Famous", using media production craft to make work that resonates.
- Led digital strategy and creative-technology work for clients across enterprise and non-profit sectors, shipping traditional and digital experiences that move how the brand is perceived.
Sr. Consulting Advisor, Technology & Design (Pro-Bono)
WaterRising InstituteDetroit, MI / 2022 - 2025
- Sourced and secured over $100,000/year in technical in-kind donations through non-profit programs, expanding what a small staff could actually ship.
- Directed and produced hybrid events and live streams during high-profile international conferences, including Stockholm International Water Institute's World Water Week 2022, WEFTEC 2022, and United Nations Water Week 2023.
- Launched the org's web platform and stood up the foundational IT infrastructure (marketing, donor-management, storage, productivity, database) the team needed to run.
Hybrid Event Producer & Full-Stack Web Development Consultant
Sustainable BrandsSan Francisco, CA / 2016 - 2021
- Stabilized a compromised legacy server running an outdated OS and Drupal 6, performing digital forensics, extracting content cleanly, and rebuilding on current infrastructure.
- Designed and implemented the digital strategy for a new modular publishing platform, integrated with their Salesforce backoffice.
- Built the editorial publishing system, including sponsorship management and external-author permissions workflows.
- Launched the e-commerce integration that powered a new individual membership product.
Technical Design Lead
Fjord, Part of Accenture SongIstanbul, Türkiye / 2015 - 2016
- Established Istanbul studio's MAKEshop, an embedded maker space for prototyping digital and hybrid smart solutions.
- Developed an ATM prototype using commodity hardware and custom electronics for UX research and executive review with Yapı Kredi (Unicredit).
- Co-led a design thinking workshop for Vodafone Türkiye and Beşiktaş J.K. mapping visitor, employee, and vendor experiences for the new Vodafone Park.
Experience Design Lead / Creative Technologist
AppleNew York City & Cupertino, CA / 2012 - 2014
- Worked with creative agencies and brands on storytelling-led iAd campaigns running across iPhones, iPads, AppleTVs, and iTunes Radio.
- Helped client campaigns consistently exceed their KPIs.
- Applied experience design and creative technology to global brand work for Pepsi, Macy's, GEICO, Lay's, Clarins, and others.
- Led rapid prototyping of new ad unit constructs and flows to meet client digital strategy goals.
Product Manager & UX Experience Lead
BBDO WorldwideNew York City / 2007 - 2012
- Oversaw the design and development of InciteWork, a global account planning tool, including needs assessment, UX design, and stakeholder review.
- Led UX/design and front-end coding for a custom Digital Asset Management (DAM) system (Creative Library), integrating third-party tools for media ingestion, transcoding, and delivery.
- Designed and managed UX for client engagement SharePoint Portals, integrating the BBDO Creative Library product so client teams could find what they needed.
Manager, Digital Design & Development
BBDO AtlantaAtlanta, GA / 2005 - 2007
- Led the UX design for AT&T Wireless's marketing automation program.
- Managed digital design and development across the office, overseeing projects from concept to launch.
- Grew the print-ad business from approximately 11,000 to over 20,000 ads annually without additional staffing by producing AdWorks 1.0, a print automation tool for AT&T Wireless.
Web Developer
Reflexions DataNew York City / 2012
- Developed a pseudo-3D UI Javascript library for a financial literacy product, persuading the client to drop a planned Silverlight/Flash implementation.
- Contributed full-stack web development on custom interactive components.
Senior Web Designer / Developer
Bennet Kuhn VarnerAtlanta, GA / 2004 - 2005
- Designed and built niche and general-market e-commerce platforms, with attention to user experience and conversion.
- Developed lead generation and below-the-line advertising campaigns for client acquisition.
- Used graphic design and web development together to ship digital work end-to-end.
Notable engagements
Experience Design Lead / Creative Technologist
At Apple's iAd Division, I worked with agencies and brands on storytelling-led iAd campaigns running across iPhones, iPads, AppleTVs, and iTunes Radio, helping each one beat its campaign KPIs.
Technical Design Lead
At Fjord (Accenture Song), I established the Istanbul studio's MAKEshop prototyping lab and worked on bespoke design projects, including the Yapı Kredi ATM prototype.
Senior Consulting Advisor
At WaterRising Institute (pro-bono), I sourced and secured over $100,000/year in technical in-kind donations for the org, and directed and produced hybrid events and live streams during high-profile international conferences.
UX Experience Lead
At BBDO Worldwide, I helped create a custom Digital Asset Management (DAM) system (Creative Library) and oversaw the design and development of InciteWork, a global account planning tool.
Have a project in mind?
Let's talk about what you're trying to build and whether I can help.
Get in touch with Five59 Labs →