Logitech Mevo Brand Activation

The brief

Sustainable Brands' annual flagship runs three to four days with multiple parallel sessions, breakouts, and plenary stages. Streaming all of it well requires a lot of cameras in a lot of places. Logitech sponsored the camera fleet, and the activation needed to do two things at once: power the conference's streaming operation, and tell the Logitech sustainability story to a room full of people who would notice if the brand work was lazy.

The play

Logitech Mevo is a small, all-in-one livestreaming camera that pairs well with a multi-stream conference rig. We used the kit Logitech provided to run the full streaming operation. At the busiest moments, six Mevos were running concurrently, each pulling a session from a different room into the central feed.

The activation itself was the in-room visual presentation that surrounded each camera. We worked with the Logitech brand team to design something that did two jobs:

• Physical: protect the cameras from a busy event environment. Conferences are kinetic. Attendees move through tight rooms, AV crews swap cables, gear gets bumped. The presentation gave each Mevo a physical housing that kept it stable on its perch and out of the path of accidental contact.
• Brand: tell the sustainability story. The same housing carried Logitech's connection to sustainability as a visible part of the room, not as a separate booth or banner. The audience that saw the camera was also seeing the partnership.

Why this works

A good brand activation does the job it was paid to do (here, run a working camera fleet) and uses the same physical real estate to say something the brand wants said. We got both, and the audience experienced them as the same object.