Andrew Marconi

ATM Interface Prototyping

Yapi ve Kredi Bankasi (Unicredit)

2015

ATM Interface Prototyping
ATM Interface Prototyping

Vertical

Financial

Geography

Middle East

Media Type(s)

UX Design

Tags

ATMUX ResearchPrototypingBanking
ATM UX research for Yapı Kredi (Unicredit), Turkey's third-largest bank, testing software experiences against a physical prototype built in Fjord Istanbul's MAKEshop.

Credits

Agency

  • Fjord Istanbul

Overview

The ATM prototyping project was essential because, in Turkiye, ATMs are utilized for a significantly broader range of services than they typically are in the United States, including things like paying rent and utilities and even citizen-related tasks. This expanded functionality means that improving the user experience (UX) and speed of interaction is critical for a competitive edge.

Project Initiation and Goals

The ATM project was developed following a visit to the client's technology center in Gebze where we learned that the hardware was fairly rudimentary (Windows 97 PCs running inside a metal box, basically). The primary goal of the development was to test new software concepts designed to speed up the ATM experience and ultimately help the bank gain a competitive advantage. This process centered around UX research and executive review of the new concepts.

Solution

Methodology: Rapid Physical Prototyping

The solution leveraged the Istanbul studio's recently established MAKEshop, an embedded maker space dedicated to prototyping digital and hybrid smart solutions.

  • Hardware and Materials: The physical model of the ATM prototype was built using simple, off-the-shelf makerspace hardware and simple craft materials, alongside commodity hardware and custom electronics.
  • Purpose: This physical interface allowed our team to effectively test different software experiences.

Results: Agile Development and Client Preview

This prototyping approach delivered several key advantages:

  1. Rapid Prototyping and Agile Changes: Utilizing commodity hardware and a dedicated maker space allowed for rapid prototyping and agile modifications to the physical model and the software concepts being tested.
  2. Client Insight: The physical model provided the ability for your client to "preview" the new experiences within the real-world context of a consumer interacting with the ATM, facilitating effective executive review and decision-making.

This project demonstrates the powerful link between low-fidelity physical construction (using makerspace materials) and high-value digital strategy (testing complex software concepts) to drive innovation for global brands.

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