Writing | Andrew Marconi

Andrew Marconi

3 November 2026

Bots now outnumber people online, and your metrics still count them as readers

29 October 2026

What if we were generic all along, and AI only proved it?

27 October 2026

ProPublica's reporters struck for the right to say no to a tool

Trust as Infrastructure

Signals, systems, networks, time, and resilience - and how they build on each other.

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20 October 2026

The lawsuit and the licensing deal are the same negotiation

Answer engines stopped paying for attribution with clicks. Now it gets priced in court and in contracts.

29 September 2026

The Bias Meter Defended the Klan.

A newspaper automated the one thing it had left to sell, then found out what the machine said afterward.

22 September 2026

Trust in the news hit a record low. The least-trusted source is the one growing.

The fastest-growing news channel is the one people trust least, and your credibility has to survive the trip.

15 September 2026

45% of the time, the AI gets the news wrong. Your name's still on it.

An assistant rewrote a grieving family's words, credited the BBC, and nobody at the BBC knew.

Human in the Loop

AI won't replace your expertise.

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13 October 2026

Was it generative AI? In Ohio's race for governor, the question itself is spin

A real video got waved off as AI and an altered photo got waved off as satire. Both were settled the same way: someone kept the original.

6 October 2026

A byline floating free of a history is just a font

Two mastheads let fabricated writers through this year, and the byline was never what caught it.

25 June 2026

The Messiness Premium

Polish used to prove effort. Now it indicates a machine make it.

9 June 2026

They’re Not Asking About Taste Anymore

What to say when a younger colleague asks how you decide.

Craft

The gap between what you intend to signal and what your audience actually receives is where trust dies.

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22 October 2026

Your customers can see the stitches that aren't there

J.Crew's AI catalog passed the glance and failed the people who know how a shirt is cut. The customers who look closest are the ones you lose.

15 October 2026

The more an AI avatar mimics a human, the more unsettling it becomes

Coca-Cola swapped people for polar bears and still landed in the uncanny valley. Let your AI look like AI.

8 October 2026

Your perfectly mastered podcast now sounds like a bot

How AI audio mastering strips out the one signal that proves a voice is human

1 October 2026

Cleaning up after AI is a growing job, priced like a quick fix

Freelancer.com listings to fix AI output rose 87% in ten months. The human arrives after every decision that mattered.

Creative Technology

Most of the interesting work happens at the seams between industries.

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2 May 2026

The Wrong Half of Healthcare Got Automated

What happens when AI takes the clipboard instead of the conversation

15 April 2026

Beyond the Surface

Why ‘Blue Tech’ is the Next Frontier for Digital Twins and Spatial Computing

15 April 2026

Marketer's Guide to Generative AI

A practical guide explaining generative AI concepts using an agency metaphor — for marketing professionals who need to understand the technology without building it.

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Get the receipts.

Every other Friday, on how trust gets built and broken in a synthetic world. Written by someone who builds with these tools daily, and shows the receipts.

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