Andrew Marconi

BBDO InciteWork

BBDO Worldwide

2012

BBDO InciteWork
BBDO InciteWork
BBDO InciteWork
BBDO InciteWork
BBDO InciteWork
BBDO InciteWork
BBDO InciteWork

Vertical

Advertising

Geography

Global

Media Type(s)

Enterprise Application

Tags

UXDesign Management
An in-house digital account-planning platform built for BBDO Worldwide and BBDO Canada, putting the right brief in front of the right strategist at agency-wide scale.

Credits

Agency

  • BBDO Worldwide

Press

Overview

BBDO InciteWork was a proprietary account planning tool developed in-house at BBDO Worldwide in collaboration with BBDO Canada. During the design process, we oversaw design/development, including needs assessment, UX, and stakeholder review.

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