Project Explainer Video

What it is

A 3-to-4-minute animated explainer that introduces two things in one breath: the global gender and workforce inequality in the water industry, and the WaterWoman Project's response to it. It lives on WaterRising's website and gets pulled out as the "intro to us" piece anytime someone needs an at-a-glance for what the org cares about and why.

What I did

Direct, produce, animate. The script was co-authored with the WaterRising team, who carry the policy and program substance, while I worked the visual story and timing. The result is short enough to play before a panel, long enough to actually establish the problem and the response.

Why it works

The brief on this kind of piece is harder than it looks. The audience for an explainer can be anyone: a funder considering a grant, a partner deciding whether to attach their name, a journalist trying to get up to speed, a stakeholder already inside the topic. The piece has to land for all of them in three minutes without dumbing the policy down or losing the people new to it.

Animation does that better than live action for this brief. It compresses argument efficiently. It lets you visualize what a "talent gap" or a "gender pipeline" looks like at industry scale, without needing a documentary's runtime. And it's reusable. The same video that opened a board meeting in 2022 still opens a panel today.